FRANK’S WIZDOM
- SIMPLE ACTIONABLE SOLUTIONS
- PROVEN PROFIT RESULTS
- DIVERSE PRODUCTS AND INDUSTRIES
- CUSTOMIZED TO YOU AND YOUR BUSINESS
Sound Advice from Successful People
HOW FRANK’S SIMPLE SOLUTIONS LED TO SIGNIFICANT PROFITS!
Brite Stick Tooth Whitening Pen
Pricing – Perceived Value
Inventor wanted to retail for $10. Researched competition and perceived value. Increased price to $20 and then sold 200,000 units for increased profits of $1 million!
Goosebumps Massage Insoles
Tagline and Positioning
Name, positioning and tagline were keys to its’ success. Goosebumps Massage Insoles for Happy Feet! “Makes your feet happy with every step you take.” Sold over $20 mil with $4 mil in profits!
Wei East Skincare
Upsells
This Chinese Herbal Skincare line doubled its’ sales on HSN each year for 4 years. There were many reasons for its’ success but 15% to 20% of its’ sales came from add-on sales. One of the easiest ways to immediately increase your profits is to upsell complementary products to an existing customer.
Roomba Robotic Vacuum Cleaner
Testimonials
Roomba was the first, revolutionary robotic vacuum cleaner. It was ahead of its’ time and too good to be true. People were very skeptical no matter how good the demonstrations and video support was. When we decided to have actual satisfied customers provide their testimonials, sales and profits skyrocketed!
Cool Dana Bandanna
Package Deals
Sold millions of 2 pack at $19.99. Added value with cooling pouch, extra cooling strips for $29.99. Sold 60,000 units at higher price in one day on QVC!
Colgate Palmolive
Outsource
Sales force was servicing retail stores at high cost. Recommended and managed part-time, Independent merchandisers which cut costs significantly and increased profits.
Cold Ease Cough Drops
Exclusivity
Revolutionary Patented, FDA Approved product to reduce the severity and duration of the common cold. Inventor had limited capital. Recommended giving QVC an exclusive for 2 years. Enabled them to sell $10 mil with $3 mil profit with limited additional expense. Then all major retailers wanted it!
Jox Sox
Private Labeling
Successful High Performance Socks endorsed by professional athletes. Recommended doing a Private Label Brand for Tony Little as Cheeks Socks to complement his Cheeks Athlete Shoe line. Expanded sales and profits.
Delsym 24 hour Cough Syrup
Licensing
Limited funds doesn’t have to lead to limited profits. Patented, unique product but company didn’t have the deep pockets to adequately market in the highly competitive Cough/Cold market. Recommended licensing it to J&J which provided continuous stream of income so company could promote and concentrate on its’ core products
Bell & Howell Ultrasonic Pest Repeller
Hidden Benefits
Expand your products’ claims to supercharge sales and profits. Sold for years to repel rodents, rats and mice. Tested against roaches and spiders, and sales tripled.
More households had spider and roach problems then rodents.
Medimetrik Healthcare
B2B Target Customer
Company sold drug usage data to pharmaceutical companies and hospitals with little success. Did market research and found that CFO’s were the target customer not the VP Marketing. Sale increased 400%!
Flintstones Supplements
Busting through a plateau
Sales were flat for several years. Introduced value pack of 100 plus 30 Free at minimal additional cost. Sold 50% more units generating millions of dollars of sales and profits .
Gillette
B2C Target Audience Needs
Highly successful Trac ll razor was not selling with African Americans. After research found that a real close shave was not desirable as many had razor bumps. Switched to older single blade and sales increased 300%.
Campbell McCauley Celebrity Hair Style
TV infomercial
Successful Hair Care Styling Tools line on HSN but client had no $ to expand. Made deal with major TV infomercial company to expand sales at no cost to client.
Blublocker Sunglasses
Line Extend
Expanded very successful sunglass line to Auto Visors with same technology to block out the sun. Added millions of dollars and sales and profits.
LifeSign Stop Smoking Handheld Computer
Price Decrease
Patented and FDA approved product but not selling at $99 price. Reduced price to $79 supported by endorsements by radio personalities such as Don Imus boosting sales to hundreds of thousands of units.
SOME MOMENTS
- Start-ups
- Consumer Products
- Services
BRANDS SMALL BUSINESSES THAT ME
